Tuesday, February 17, 2015

HOM® Luxurious Comfort Trunk



You only need to see the name of this men’s underwear to know how opulent it’s going to be. The soft mesh of these trunks is overlaid with a stained glass effect print in sumptuous velour. To complete the lavish look a Swarovski crystal bejewels the brand logo at the centre of the waistband.

• Semi sheer mesh underpants for men
• Plush velveteen covers the shorts in an artistic finish
• Lined pouch with comfort semi seam
• Look after your luxury boxer brief by washing with care
• 64% polyamide 36% elastane

Replay® Underwear







Replay® underwear photo shoot featuring Jabel R. photographed by Carlos Alsina.

TOM OF FINLAND by RUFSKIN - Exclusive And Limited Edition Athletic Apparel

RUFSKIN is pleased to announce an exclusive and unprecedented collection of athletic apparel created with Tom of Finland Foundation in Los Angeles. The 15-piece collection, featuring images and inspiration from the works of legendary artist Tom of Finland (Touko Laaksonen, Finnish 1920-1991), is a seamless bridging of art and fashion, fusing RUFSKIN's aesthetic and designs with the iconic visual language of TOM. Head designer Hubert Pouches had a primary goal when conceiving the capsule: to pay homage to the groundbreaking artist while simultaneously introducing him to a new generation of devotees. The artwork of Tom of Finland was a significant inspiration in the genesis of the RUFSKIN label, specifically in his characterization of masculinity. Now that this influence has been channeled to create a co-branded collection, the desire was to produce something that distinctly represents both with a modern interpretation. The result is a line of athletic apparel that is at once imaginative, alluring, unpredictable and reverent.
“My goal when I was asked to collaborate with such an iconic name was to showcase the incredible work of an artist who insistently pushed the boundaries of art and sex and translating it into an "athletic" wardrobe, which is today fully part of our daily routine.”- Hubert Pouches.
The collection will debut globally on February 12th, 2015 and will be available for purchase at rufskin.com, RUFSKIN Boutiques (San Diego, New York, Miami and Amsterdam) and through select partners. Launch events will be held in New York City on February 12th , 2015 and in Los Angeles at Tom of Finland Foundation on February 21st, 2015.
This collection follows the historic release of Tom of Finland stamps, the first stamps worldwide devoted to a historical figure known for his contributions to gay rights and culture. Initiated by Tom of Finland Foundation and issued by Itella Posti (The Finish Postal Service) in September 2014,preorders exceeded 80,000 units from 178 countries. 2014 also marked the first major museum exhibition devoted to TOM's art at The Museum of Contemporary Art in Los Angeles. In June 2015, Artists Space in New York will mount the largest exhibition of Tom of Finland's work in the US. In 2016, a biopic on the artist directed by Dome Karukoski will hit silver screens internationally.



 ABOUT RUFSKIN
Established in 2002, RUFSKIN began with a desire to fill a void in men’s fashion, starting with the ethos of our brand: a well-cut, sexy men’s jean. The business grew from its original artisan denim line to a global menswear company encompassing swimwear, underwear and athletic wear. It is built on the foundation of being at once vintage, sexy, masculine, athletic, futuristic and above all, well crafted.
RUFSKIN Founder Hubert Pouches and Douglas Coats met during the early '90s in Paris, France when Pouches, who had cut his fashion teeth designing for the Parisian “Maison Courreges", and later created a men's modeling agency where Coats was part of his team. In ’93 they packed and moved to California. They pooled their talents and passions and started Rufskin in 2002. More than a decade later, they continue to blaze a trail independent from the conventional fashion industry, crafting a brand focusing on the always evolving "Rufman" who is someone confident with a strong attitude.


 ABOUT TOM OF FINLAND / TOM OF FINLAND FOUNDATION
Tom of Finland (Touko Laaksonen, Finnish 1920-1991), is the creator of some of the most iconic and readily recognizable imagery of post-war gay culture and is regarded as one of the 20th century's most influential artists. He produced thousands of images beginning in the 1940s, robbing straight homophobic culture of its most virile and masculine archetypes (bikers, hoodlums, lumberjacks, cops, cowboys, and sailors) and recasting them - through deft skill and fantastic imagination - unapologetic, self-aware, and boastfully proud enthusiasts of gay sex.
In 1984, the nonprofit Tom of Finland Foundation was established by Durk Dehner and Touko Laaksonen. As TOM had established worldwide recognition as the master of homo-erotic art, the Foundation's original purpose was to preserve his vast catalog of work. Several years later the scope was widened to offer a safe haven for all art in response to rampant discrimination against work that portrayed sexual behavior or generated a sexual response. Today the Foundation continues in its efforts of educating the public as to the cultural merits of erotic art and in promoting healthier, more tolerant attitudes about sexuality.

Monday, February 16, 2015

John Varvatos menswear spring/summer 2015

































                                                                                                         John Varvatos © Copyright 2014


 A day at the opera. This is how John Varvatos describes his Spring/Summer 2015 collection, alluding to Queen’s iconic record “A Night at the Opera.”
“I wanted to take formal ideas inspired by evening pieces and approach them with a casual attitude for the day time, exploring a new idea of youthful and sexy elegance,” says the designer.
“I mixed classic sensibility and a loose, romantic attitude. The idea of bringing evening to the day is explored by introducing formal, in a non-literal and quite modern way.”
“The image is elegant, while at the same time romantic: crinkles, washed suede and hand-made rough accessories draw a very chic figure. The result is a young and energetic new way of dressing during the day, drawn from the formality of evening-wear.”
The collection is characterized by a smooth and dressy allure, dominated by an alternation between a loose attitude and refined, yet confident lines.
A yearning for relaxed elegance pervades most of the outfits that are extraordinarily light in weight and feel: proper cuts and expert tailoring create the idea of a romantic attitude through fabrics that have been sophisticatedly degradé woven and coated, for a contemporary naturalness.
The silhouette is stylishly well defined, yet constantly comfortable, with a twist: coated and waxed linen cutaway jackets are paired with slim trousers to complete a nonchalantly proper shape.
The confident, yet comfortable cutaway construction is emphasized by inner wire that allows one to shape the collar. Flawless jacquard wool/silk suits are modernized in lightness, through unique finishing for a refined and innovative construction.
The rigor of evening tradition opens up to informal possibilities. Elements of man’s evening wardrobe are interpreted in personal views: tuxedo jackets get a lived-in patina with a shifting degradé effect that looks printed, but is actually woven.
Trousers add a contemporary feel to the look: dress pants, as well as, slim fitting jeans draw an energetic figure. The play on opposites is resolute: coated and waxed waist coasts and vests, worn under suits and cutaways, give a visually strong silhouette.
Stylish and sensual tuxedos, as well as sleek three piece suits express a contemporary and confident vibe, and are invariably worn with tank tops and long, degradé effect silk scarves replacing shirts and neck-ties.
An embossed snakeskin motorcycle jacket punctuates the collection with an edge that is synonymous with a rock “n roll sensibility. A tactile and soft jacket gets a sweater look through linen and metal for a touch of sensual sophistication.
The play of refinement and ease, mixing day and evening, is highlighted by proper details: zippers stand out on masculine trousers; bone buttons enrich jackets to punctuate the nonchalantly elegant figure.
Meticulous attention to cut and detail go hand-in-hand with research on patterns. The play of textures completes the idea of a return to elegance with a quintessential dash of toughness and youth.
Style, line and function come together in a harmony of fine materials and masterful craftsmanship. The color palette is understated and sophisticated: from off-white to a myriad of grey shades, to khaki and black.
The color wheel is highlighted by flashes of russet and military green. Fabrics and yarns are soft, yet roughly lived in, intense and tactile: coated and printed linen, cotton, washed suede, brushed vacchetta and embossed snakeskin.
Accessories include supple, contemporary, hand dyed brushed leather boots with canvas and metal detail, laceless studded wingtips. Natural vacchetta, or embossed snakeskin totes and bags are enriched with artisanal touches such as coated weaves and exposed stitching.
Calfskin suspenders with metal details and new timeless sunglasses complete the masculine look.