A new image is what Impetus
is proposing for this 2013/14 Fall/Winter season. After seasons of
taking the same approach, the brand is moving further out with a modern,
urban image that is optimistic and free of complexes. A new man, the
model Tomas Skoloudik, is the face of this campaign and represents the
new aesthetic orientation of the brand.
The technical and stylistic approach of the IMPETUS collection for
the next Fall/Winter 2013/14 starts with the concept of a modern and
cosmopolitan Man with a distinctive lifestyle, for whom the brand
proposes a varied range in three different lines – Timeless, Trendy and
Young — associated with the various phases of a man or of occasions in
his day-to-day life.
In Timeless, the most timeless line of the brand, this season the
brand proposes solid knits with discreet logos, prints with uniform pin
stripes, waistbands with silver backgrounds, thin ribbed knits in base
tones that range from black to white, wine and dark green.
In Trendy, where the stylistic component has a more relevant role,
the graphic elements are reinforced, such as stripes of different widths
in metallic silver tones; “ton-sur-ton” prints or done in jacquard,
single colours with a satin effect in a palette of varied colours, such
as classic white, blue, red, wine, and silver waistbands.
In Young, where a more vanguard character free of complexes
predominates, the design of the articles exalts a dynamic masculinity
through dark tones and contrasts. Here we have prints such as oversized
two-colour stripes (grey and black/blue and brick red), graphisms that
accentuate the morphology through colorblocking, and sportier proposals
that are hemmed, doubled and sewn.
Minimal to the max – this erotic men's underwear from Extreme is as
close to nude as you can get while still wearing underwear. The steamy
Extreme Flesh men's trunks feature straps, super sheer mesh and not much
else, creating a barely-there look you'll love. Kinky, accentuating
rings connect each piece of the underwear while cutout sides draw the
eye and reveal even more skin. Made from nylon and spandex.
Minimal to the max – this erotic men's jockstrap from Extreme is as
close to nude as you can get while still wearing underwear. The steamy
Extreme Flesh Jockstrap features straps, super sheer mesh and not much
else, creating a barely-there look you'll love. A kinky, accentuating
ring draws the eye to your backside. Made from nylon and spandex.
Minimal to the max – this erotic men's underwear from Extreme is as
close to nude as you can get while still wearing underwear. The steamy
Extreme Flesh Teaser underwear for men features straps, super sheer mesh
and not much else, creating a barely-there look you'll love. Kinky,
accentuating rings connect each piece of the underwear while drawing the
eye. Made from nylon and spandex.
Named for the contrast piping that outlines your curves and celebrates
your bulge, Extreme Linea men’s underwear add sexy style and captivating
color to your top drawer rotation. Available in Ash, Purple and Aqua,
the Extreme cheeky pants for men offer a little less coverage than the
briefs—perfect for showing off your shape and injecting colorful
confidence into your every day.
Go big or go home. See-through mesh shows just about everything in this
sexy mesh jockstrap underwear from the H.I.M. Commando collection. The
next best thing to going commando, this sizzling jockstrap from H.I.M.
is made from comfortable nylon/spandex to keep you cool when things heat
up. Contour pouch gives your goods a generous boost. Waistband features
the H.I.M. logo in center. Slip on this erotic men's underwear and give
your partner much more than a sneak peek of what's underneath.
Power up. See-through mesh shows just about everything in these sexy
men's trunks from the H.I.M. Commando collection. The next best thing to
going commando, this sizzling mesh underwear from H.I.M. is made from
comfortable nylon/spandex to keep you cool when things heat up. Contour
pouch gives your goods a generous boost. Waistband features the H.I.M.
logo in center. Slip on this erotic men's underwear and give your
partner much more than a sneak peek of what's underneath.
